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Technology & Democracy Workshop: Developing Winning Narratives to Combat Disinformation
Join us for a skills-building workshop with AY 2020-2021 Technology and Democracy Fellow Ashley Bryant, Principal at A/B Partners and Co-Founder of Win Black / Pa’lante. Ashley will lead an interactive session exploring evidence-based messaging and how to refine content strategies through testing in order to build narrative campaigns that engage, mobilize, and persuade target audiences amidst a swarm of disinformation.

Participants will examine the “Win Black” case study and identify how to use this model to build their own narrative campaigns to combat issue-based disinformation. This session is ideal for anyone looking to drive narrative campaigns to disrupt the status quo, change the story, and rewrite the rules as we know them. The session will end with 15 minutes networking time with the workshop lead.

Apr 13, 2021 04:00 PM in Eastern Time (US and Canada)

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